Social Media

Get better social media results in 2014: 3 strategies that will up your game

Social media strategy for real estate

 I live social media for our brand day and night. It’s something I’m passionate about. But like many of you, I’ve had my pad and paper out and my browser windows open, writing down new ideas for social media in ...

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Buyers want a photo-driven search experience

Buyers want a photo-driven search experience

NEW YORK — Upwards of 80 percent of buyers want to see property photos first when searching for a home, according to Robyn Woodman, a real estate broker and head of business development at Portland, Ore.-based real estate startup Househappy. ...

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How to cook up the right blend of social media content

social media content

Adam Selig, founder and managing partner at content curator Lumentus, reflects on how agents’ social media marketing strategies have evolved in recent years. Sharing a balanced blend of personal content and business content is essential to success on the likes of ...

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Video listings for newbies: 3 must-haves for success

Video listings

  If you’ve been in real estate a while, you probably remember when listing photos were “the next big thing.” Photo showcases, especially, could really give you a competitive edge. Now, however, photos are a given. Buyers expect to see ...

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Facebook leads connect with idea, location, lifestyle, not your profile picture

Facebook 'likes'

Let’s identify the typical real estate agent’s Facebook page: a profile picture matching that of the agent’s business card; a stock photo of a luxury home as the cover page; posts of links to the agent’s listings; an article about ...

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Best Facebook business pages are like zombies

Online Marketing

Zombies. You know they are the monster du jour, right? From “The Walking Dead” to “World War Z” to the “Zombie Apocalypse.” We all think zombies are dead and evil and must be destroyed. But in order to destroy something, ...

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Stop Tweeting Listings!

Using Twitter for Real Estate Marketing

Are you ready for an astounding statistic – one that will make any real estate agent drool? Twitter has over a half billion users. Let that sink in for a minute. Surely, out of 500 million users, some of them have ...

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4 tips for driving traffic with Pinterest

traffic with Pinterest

OK, what’s the big deal with Pinterest? It’s just another social media platform that you don’t have time for. So what if it’s the third most popular social site in the U.S.? Who cares that the average user spends 77 ...

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