How to cook up the right blend of social media content

Adam Selig, founder and managing partner at content curator Lumentus, reflects on how agents’ social media marketing strategies have evolved in recent years.

Sharing a balanced blend of personal content and business content is essential to success on the likes of Twitter and Facebook, he said at a reception for Real Estate Connect. And, according to Selig, there’s actually a specific ratio that captures that balance.

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